--- title: Helping a Leading Social Metaverse Company Reduce Their Flush Rate description: A social media company specializing in VR turned to the VXI CX Acceleration team to better integrate social media customer care into the overall CX.  image: https://info.vxi.com/hubfs/Pexels%20Photo%20by%20Eva%20Bronzini.png --- [![vxi-logo](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/vxi-logo.svg) ![color-logo](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/color-logo.svg)](https://vxi.com/) - Why VXI? ![arrow](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/down-stroke.svg) ![arrow-down](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/arrow-down.svg) [Why VXI? ![stroke](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/stroke.svg)](https://vxi.com/why-vxi) Overview - [Supplier Diversity](https://vxi.com/why-vxi/overview/supplier-diversity) - [CX Acceleration](https://vxi.com/why-vxi/overview/cx-acceleration) - [Corporate Responsibility](https://vxi.com/why-vxi/overview/corporate-responsibility) - 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The client also wanted to reduce its flush rate (the amount of actionable content that expires and disappears from the queue). With a specialty in operationalizing social media as two-way conversational platform for improved CX, VXI assessed needs, provided targets, and created a service improvement plan that featured intelligent routing, keyword automation, a management dashboard, and personalized insights. Social media is now the client’s highest-performing channel.  ## What You’ll Learn - **Process maps reveal gaps:** “As is” and “to be” mapping exercises light the way to integration. - **In-channel resolution saves time:** Eliminating email and private message redirection reduces frustration. - **Social media playbooks enable scale:** Next-level social care requires alignment across the entire team. - **Social care takes tech and talent:** Operationalizing full-service social requires SaaS, automation, and VXI. 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