--- title: How a Major Consumer Electronics Brand Elevated their Social Media CX description: With mounting volumes and wallet-share pressures, a renowned consumer electronics company wisely put its trust in VXI to elevate its social media CX. image: https://info.vxi.com/hubfs/Pexels%20Photo%20by%20Eva%20Bronzini.png --- [![vxi-logo](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/vxi-logo.svg) ![color-logo](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/color-logo.svg)](https://vxi.com/) - Why VXI? ![arrow](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/down-stroke.svg) ![arrow-down](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/arrow-down.svg) [Why VXI? ![stroke](https://info.vxi.com/hubfs/Fy-23/Gaming%20fy-24/stroke.svg)](https://vxi.com/why-vxi) Overview - [Supplier Diversity](https://vxi.com/why-vxi/overview/supplier-diversity) - [CX Acceleration](https://vxi.com/why-vxi/overview/cx-acceleration) - [Corporate Responsibility](https://vxi.com/why-vxi/overview/corporate-responsibility) - 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Our onshore and offshore experts collaborated to integrate systems and teams, transition manual workflows to AI-powered and automated processes, identify new revenue opportunities, and streamline the client’s social media practice into an insights-driven consumer engagement hub for brand advocacy. In managing growing volumes and responding swiftly to customer conversations, we amplified the positive, improved throughput and resolution rates, reduced costs, established a scalable incubation center, and much more. ## What You’ll Learn - **AI filters noise:** To improve response times and quality, reduce manual workflows with an AI-powered, social SaaS. - **Marketing-contact center integration is key:** Both may be missing out on amplification and loyalty wins. - **Metrics beyond marketing:** Social listening and analytics minimize reputation-damaging issues. - **Pivot with less risk:** Respond to changes in the social media landscape with a social incubation hub. 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