How a Major Consumer Electronics Brand Elevated its Social Media CX

When a major appliance and consumer electronics brand needed to build, scale, and maintain high-quality, memorable customer experiences, it partnered with VXI. Our onshore and offshore experts collaborated to integrate systems and teams, transition manual workflows to AI-powered and automated processes, identify new revenue opportunities, and streamline the client’s social media practice into an insights-driven consumer engagement hub for brand advocacy.

In managing growing volumes and responding swiftly to customer conversations, we amplified the positive, improved throughput and resolution rates, reduced costs, established a scalable incubation center, and much more.

What You’ll Learn

• AI filters noise: To improve response times and quality, reduce manual workflows with an AI-powered, social SaaS.
• Marketing-contact center integration is key: Both may be missing out on amplification and loyalty wins.
• Metrics beyond marketing: Social listening and analytics minimize reputation-damaging issues.
• Pivot with less risk: Respond to changes in the social media landscape with a social incubation hub.