CASE STUDY
Powering the Membership Economy with Sales and Customer Service Excellence
With a renewed focus on standardization, education, and effective performance management, VXI helped this subscription commerce company achieve its revenue stretch goals and CSAT.
Our Silicon Valley client creates enduring member connections through subscriptions and top-notch customer care. In turn, VXI improves sales conversion and returns on marketing dollars while promoting consistency in customer care/fulfillment processes across locations.
Our training and performance improvement techniques underpin this client’s success; our proprietary “Customer Profiling” training lifts CSAT for service queues and, using our Training Simulator, new agents in the sales queues can role-play and overcome objections in a safe environment. Revenues, average order values, first-call resolution, and more have improved on our watch.
Key takeaways for CX leaders:
Process consistency is key:
Divergent processes across vendors result in inconsistent revenue and CX.
Formal remediation works:
Underperformers can excel when remediation isn’t viewed as personal failure.
Leaders need training, too:
Even experienced team leaders can benefit from refreshers and coaching.
Behavior-based service wins:
Agents often need tactics to respond to caller sentiment and behavior.