Top-down marketing is becoming less effective, as customers are increasingly reliant on reviews and the social media customer experience (CX) to make purchase decisions. This eBook, published by VXI's CX Acceleration team, provides instructions on how to deliver legendary social care at scale.
From journey mapping to hiring, and crafting memorable social responses, this guide itemizes the essentials for social channel optimization, including the magic bullets of SaaS and AI for filtering, routing, and automating key workflow. Within this guide, our teams demonstrate how blurring the lines between marketing and customer service can benefit customers and your online brand reputation.
